Amazon Product Image Requirements
Amazon Seller Central publishes explicit official requirements for main and secondary product images: pure white background, product-to-frame ratio, no watermark text, and more. This page summarizes the core rules alongside the FlowPic Studio presets built to meet them from the first generation.
Based on Amazon Seller Central official "Product image requirements" documentation
Amazon Official Rule Summary
Main image background
Must be pure white background (RGB 255,255,255)
Product frame fill
Product should fill at least 85% of the image along its longest edge
Image dimensions
At least 1000 pixels on the longest side (to support zoom functionality)
Prohibited content
Main image must not include text, watermarks, logo overlays, multi-product collages, or extra props not included with the item
File format
JPEG (.jpg) recommended; TIFF, GIF and PNG are also supported
Matching FlowPic Studio Presets
Pure white background + product fill ratio
Dual-softbox butterfly lighting with CPL reflection control produces main images that meet the white background and fill ratio rules directly.
No text or watermarks
The Product Hero formula never overlays text by default, producing a clean product shot ready to use as the main image.
What this is good for
- • Bulk generation of main and secondary images for Amazon FBA/FBM listings
- • A compliance reference before listing new products
What it's not ideal for
- • Amazon lifestyle secondary images — these allow scene backgrounds and do not follow the pure-white-background rule covered here
- • Amazon A+ Content marketing assets — A+ pages allow text and scenes under a different rule set than the main image
Generate directly to Amazon spec
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