Advanced Workflows

Go beyond single images. Learn how to keep a visual series consistent, run a full campaign from one formula set, and reuse prompt templates that reliably produce commercial output.

Advanced Workflows

Once you're comfortable with the five-step loop, the real leverage comes from repeatability — producing a whole set of on-brand visuals instead of one lucky image. This guide covers three professional workflows: building a consistent series, running a campaign, and reusing prompt templates.


Workflow 1 — A consistent visual series

A single great image is easy. Ten images that look like they belong to the same brand is the hard part — and the one clients pay for.

The trick is to lock the variables that create consistency and only change the subject:

  1. Fix the style. Turn off Auto Detect and pick one style explicitly (for example, Luxury Editorial). Auto Detect is great for exploring, but for a series you want the same camera, lighting, and color science every time.
  2. Fix the ratio. Pick the aspect ratio your placement needs and keep it constant across the set.
  3. Keep a style anchor phrase. Write one reusable "look" clause and paste it into every prompt — only the subject changes.
[SUBJECT CHANGES] + on wet slate, single hard rim light, dark moody luxury feel, matte finish
                    └─────────────── style anchor: keep identical across the set ───────────────┘

Generate the first image, tune the anchor phrase until it's right, then swap only the subject for the rest of the set. For product lines, image-to-image takes this further: use your first approved image as the reference and describe just the next product — the lighting and mood carry over automatically.

Why this works: consistency is a retention and trust signal. A shop with ten cohesive product shots converts better than one with ten mismatched ones — and you built it from a single locked recipe.


Workflow 2 — A full campaign from one formula set

A campaign is the same message across formats. Instead of starting from scratch for each channel, start from one commercial idea and let the formula system reshape it per placement.

A typical launch campaign from a single concept:

PlacementFormulaRatioEngine
Ecommerce heroEcommerce Conversion1:1Cinematic
Instagram / TikTok adSocial Ad Hook9:16Graphic or Cinematic
YouTube thumbnailYouTube Thumbnail16:9Graphic
Launch video openerVideo Opening Hook9:16Narrative

Keep the subject and core value proposition identical across all four; let each formula handle the format-specific framing. The result is a campaign that feels coordinated because it is — same idea, four native executions.

Tip: build the hero image first, then use Send to Video to turn your approved hero into the first frame of the launch video. The campaign stays visually anchored to one asset.


Workflow 3 — Reusable prompt templates

Stop rewriting prompts from scratch. These templates follow the [Subject] + [Scene] + [Lighting] + [Style] pattern and reliably produce commercial output — copy one, swap the bracketed parts, and go.

Product hero (ecommerce)

[Product] centered on [surface], [studio or natural] lighting, minimal [color] backdrop, luxury editorial feel, sharp focus on material texture

UGC-style social ad

Person [using/holding] [product], authentic handheld smartphone feel, [warm/bright] [location] background, natural candid expression, TikTok UGC style

Founder / brand portrait

[Subject] in [environment], 85mm lens, soft directional window light, Kodak Portra film simulation, authentic skin texture, confident relaxed pose

Video opening hook (image-to-video first frame)

[Subject] in [dramatic scene], cinematic anamorphic framing, teal-orange color grade, slow push-in energy, brand film mood

Save the ones that work for your brand into a personal doc — over time you'll build a template library that turns a blank prompt field into a two-minute job.


Prompt vocabulary cheat sheet

The templates above use photography and film terms. You don't need a film degree — here's what each one actually does, so you can swap them with intent instead of copying blindly.

Lighting words (control mood and depth)

TermIn plain wordsUse it when you want…
Soft / diffused lightGentle, even light with no harsh shadowsClean, friendly, approachable (beauty, food, lifestyle)
Hard lightSharp, defined shadowsBold, dramatic, high-contrast (tech, luxury, editorial)
Rim light / backlightA bright edge outlining the subjectSeparation from the background, a premium glow
Golden hourWarm light just after sunrise / before sunsetCozy, aspirational, natural warmth
Window lightSoft daylight from one sideAuthentic, homey, editorial calm

Style & color words (control the overall feel)

TermIn plain wordsUse it when you want…
EditorialMagazine-quality, styled and intentionalHigh-end brand or product credibility
Desaturated / mutedColors pulled back, less vividCalm, expensive, understated
Teal-orangeCool shadows, warm skin tonesA cinematic "movie" look
Matte finishNo shine or glossModern, premium, understated products
Minimal / NordicLots of empty space, few elementsClean SaaS, DTC, and lifestyle brands

Camera & framing words (control realism and composition)

TermIn plain wordsUse it when you want…
85mm lensA flattering portrait focal lengthNatural-looking people shots with soft background
Medium formatA very high-detail "big camera" lookLuxury product and editorial realism
AnamorphicWide, slightly stretched cinematic framingA film-like, premium video feel
Shallow depth of fieldSubject sharp, background blurredFocus attention, add a professional touch
Film simulation (e.g. Kodak Portra)A specific analog film's color characterWarm, organic, non-digital skin and tones

How to use it: pick one word from each group that matches your goal, and drop them into the template's lighting and style slots. Two well-chosen terms beat ten random ones — and you'll know why the result looks the way it does.


  • Getting Started — the five-step generation loop and the intent → formula → style → ratio model
  • Styles & Formulas — the engine decision tree and full style reference
  • How Credits Work — plan a campaign's credit budget before you start